Performance Brands Group

Invite-only · Free for members

The invite-only community for B2C VP & CMO-level marketing leaders

Created by CMO-level marketing leaders

A free, invite-only Slack community for VP-and-above brand-side marketing leaders in B2C and DTC. Trade unbiased answers on AI, growth and CX with peers who carry the same number.

Membership is free and not open to the public.

1,000+VP & CMO-level members
80+Unposted VP, CMO & fractional CMO roles shared
$0Cost to join
Top 5 marketsNew York · Chicago · Dallas · Los Angeles · Miami

Why we built this

Most executive communities fail the executive.

High fees with little return. Vendor content that reads like a pitch. Networks so fragmented that leaders juggle three memberships for basic value. Performance Brands Group was designed from scratch to fix that.

The usualPaid memberships that rarely justify the cost.
Here

Free to join. Free events. No dues.

The usualSingle-sponsor webinars that are sales calls in disguise.
Here

Peer-vetted tools and multi-vendor panels on the same topic.

The usualOpen rosters where a VP sits next to a vendor rep.
Here

Invite-only. VP and above, brand-side, B2C and DTC.

The usualQuiet forums where nobody posts.
Here

An active Slack where members answer each other fast.

What membership includes

Fast, accurate, unbiased.
And entirely free.

Everything below comes with a seat. There is no premium tier for the basics.

AI intelligence

25 AI companies, demoed so you don't have to

We have spent months testing AI tools across the marketing stack and bring members only the ones with real, differentiated capability. No hype and no pitches.

Dinners

Exclusive CMO dinners

Small, curated dinners at 4+ star restaurants, starting in New York and coming to Chicago, Dallas and Boston. Free for members. See the dinners

Careers

Unposted VP–CMO roles

A private Slack channel surfaces VP-and-above marketing roles that never reach the job boards, alongside fractional and interim opportunities.

Introductions

Peer-led intros to hiring companies

When a role fits, a fellow member can vouch for you directly with the company or a trusted recruiter. Hiring for your own team works the same way.

Martech

Multi-vendor panels

Several vendors address the same problem side by side, so you compare approaches instead of sitting through one company's demo.

Discretion

Confidential by design

Explore a move, benchmark a budget or ask the question you can't ask internally. What is shared in the room stays in the room.

CMO dinners

The conversation, in person.

Our first dinner at Zero Bond in New York was a hit. The second, at Hunt & Fish Club in the Theater District, filled the room with senior leaders talking about the topics that matter most to them, over some fantastic food.

Not in New York? Chicago, Dallas and Boston are next, with more cities coming. Every dinner is at a 4+ star restaurant that matches the caliber of the room, and every seat is free for members.

Members around the table at the Hunt & Fish Club dinner
Hunt & Fish Club · Oct 6
Members talking before dinner in the private room at Hunt & Fish Club
Hunt & Fish Club · The reception
The private dining room at Zero Bond set for the first Performance Brands Group dinner
Zero Bond · Our first dinner
The main lounge and bar at Zero Bond, seen through a brick archway
Zero Bond · The lounge

Past dinners

  • Hunt & Fish ClubTue, Oct 6New York · Theater District
  • Zero BondNew YorkOur first dinner

Coming next

  • ChicagoIn planningVenue and date to be announced
  • DallasIn planningVenue and date to be announced
  • BostonIn planningVenue and date to be announced
More cities coming. Members hear about new dinners first in Slack.

Who's inside

Leaders from the brands you buy from every day.

Members are VPs, CMOs, CEOs and private equity operating partners across 14 consumer categories.

A sample of member companiesThis is a partial list. Not every member company is shown.

A sample only, not a complete list. Company names identify where members work and are not endorsements by those companies.

How membership works

Many apply. A select few are chosen.

1

Apply

Tell us your role, company and LinkedIn. It takes about a minute.

2

We review the fit

Every request is checked against our criteria to keep the room senior and brand-side.

3

Join the Slack

Approved members receive a private invitation to the community and its regional channels.

Who qualifies VP and aboveBrand-side, not agency or vendorB2C or DTC companiesCEOs, Presidents and PE operating partners of consumer brands

Apply now

Take your seat at the table.

Membership is free. We keep it that way by keeping the room small, senior and brand-side.

  • Every request is reviewed before an invitation goes out.
  • We will never sell or share your details.
  • Questions first? Write to info@performancebrandsgroup.com
No agencies or vendors

Apply now

VP-and-above, brand-side B2C and DTC leaders only. By applying you agree to receive community emails, including our weekly case study.

For partners & sponsors

Reach the decision-makers you need to know.

A small number of carefully vetted martech companies and executive search firms support the community through content partnerships, panels and dinners. That support is what keeps membership free.

Email
30–40%Weekly case study open rate
  • Sent weekly to 1,000+ VP & CMO-level members
  • Open rates well above industry norms
  • Great content earns referrals
Slack
1,000+Members in the private workspace
  • Multiple channels for content sharing
  • Geo-specific channels for local reach
  • Direct conversation with senior buyers
LinkedIn
6,000+Followers on the founder's weekly posts
  • Weekly posts promoting partner content
  • Members and non-members reshare and engage

Interested in a content partnership or sponsorship? Write to Ian Gomar at ian@performancebrandsgroup.com

Email Ian

Founder

Built by an operator, for operators.

Performance Brands Group was founded by Ian Gomar, CMO/CDO at Chief Outsiders, to give senior consumer marketers the community they kept looking for and not finding. The model is simple: keep membership free and senior, let peers set the agenda, and bring in vendors only when they help members solve real problems.

Ian Gomar · Founder

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